Advertising Marketing Science Lead

Tech Stack

Responsibilities

• Define OpenAI’s advertiser measurement strategy, establishing how our reporting aligns with attribution (MTA), incrementality/lift testing, MMM, geo experimentation, and partner measurement frameworks.
• Build the foundation of OpenAI’s Marketing Science function, initially leading work as an individual contributor while designing the long-term team structure, operating model, and measurement programs.
• Lead advertiser-facing measurement discussions, representing OpenAI in executive briefings, measurement escalations, and industry conversations while building trust in our methodologies and reporting.
• Develop clear advertiser narratives that translate causal inference, attribution models, and statistical methodologies into understandable guidance for campaign optimization and investment decisions.
• Design and govern OpenAI’s advertising measurement program, including standardized experiment patterns (A/B, geo, quasi-experimental), power calculators, diagnostics, and experiment-quality guardrails.

Soft Skills

Culture