Marketing Data Scientist, Optimization

Tech Stack

Responsibilities

• Own and maintain recurring dashboards and analytical deliverables that support media performance monitoring and broader marketing spend diagnostics across channels.
• Partner with Media, Brand Marketing, and Product Marketing to support day-to-day analytics, deep dives, and planning-related questions.
• Support quarterly and annual marketing forecasts using SoFi’s in-house Marketing Mix Modeling (MMM) and related forecasting frameworks.
• Run MMM pipelines and refreshes, including data preparation, quality checks, model execution, and output validation.
• Assist in interpreting MMM outputs and translating results into insights that inform media and marketing investment decisions.

Soft Skills

Benefits

• Dental
• Health Insurance
• Vision

Culture

Requirements