Director of Product - Ads Performance

Tech Stack

Responsibilities

• Define and Lead Strategy: Guide the overall product strategy and roadmap for Roblox’s performance based ad platform focusing on delivering to KPIs or game developers and brands.
• Be a Creative Thinker: Spearhead the creation of new formats that are organic to the user experience on the Roblox platform but can also deliver value to the advertisers.
• Be a Cross-Functional Leader: Collaborate extensively with engineering, DSA, and design teams to develop features that accelerate Roblox's growth, ensuring the highest standards of advertising quality and innovation.
• Be well versed with Digital Marketing: Familiar with data-driven digital marketing strategies focused on performance metrics such as customer acquisition, retention and overall revenue growth.
• Use your extensive Industry experience: Deep familiarity with performance based ad tech and a proven track record of working effectively with brands, agencies, and in other media companies.

Soft Skills

Benefits

• Dental
• Equity
• Health Insurance
• Vision

Culture

Requirements