Senior Analyst, Marketing Analytics

Tech Stack

Responsibilities

• Lead the development and refinement of attribution models that capture the value of Marketing and various Top-of-the-Funnel (TOFU) streams.
• Establish the framework for measuring all marketing channels, building robust reporting for Share of Voice, organic reach, and brand sentiment.
• Drive the annual and quarterly planning process for marketing investments, providing data-backed recommendations on budget allocation.
• Build and maintain projected Lifetime Value (LTV) models to guide acquisition and retention strategies.
• Analyze the B2B funnel from initial awareness to closed-won revenue, identifying friction points and white-space opportunities for the growth team.

Soft Skills

Benefits

• Co-Working Stipend
• Equity
• Flexible Hours
• Flexible PTO
• Home Office Budget
• Learning Budget
• Mental Health
• Parental Leave
• Remote Work

Culture