Sr. Lead, Growth Analytics & MarTech

Tech Stack

Responsibilities

• Lead the weekly performance huddle and handle ad-hoc analysis across marketing, brand services, and product in Hex, Tableau, and Snowflake.
• Run ideation, scoping, instrumentation, analysis, and write-up of A/B tests across the funnel, driving both test velocity and win rate.
• Manage pixel, CAPI, and server-side tagging across Meta, Google, and Pinterest, including GTM, OneTrust consent, feed management, and event quality.
• Co-own technical SEO with an external agency and lead the emerging Generative Engine Optimization (GEO) workstream.
• Use AI-native tooling (Claude, Cursor, Codex) to scaffold internal dashboards and lightweight apps, replacing heavier vendor tools.

Benefits

• 401k
• Health Insurance
• Remote Work

Culture

Requirements