Lead, Ads Prospecting & Customer Intelligence

Tech Stack

Responsibilities

• Lead the strategy, roadmap, operating model, and adoption for the ads prospecting and customer intelligence function.
• Define a unified prospect, account, contact, and advertiser data model, establishing standards for identity and data quality.
• Combine market, intent, behavioral, product, CRM, campaign, and customer-success signals to improve targeting and customer engagement.
• Develop scoring and next-best-action models using customer fit, intent, activity, and growth potential.
• Measure data quality, coverage, targeting accuracy, deliverability, conversion, and incremental value.

Benefits

• Health Insurance

Culture

Requirements