Data Scientist, Marketing Innovation

Tech Stack

Responsibilities

• Define success metrics for agentic marketing systems, including leading indicators for weekly iteration.
• Design measurement and experimentation frameworks for always-on systems across lifecycle automation, creative generation, targeting, and routing.
• Partner with PMs and engineers to instrument, evaluate, and monitor launches for observability and credible incremental value.
• Translate behavioral and model-driven signals into decisions on what to scale, where to intervene, and how to allocate attention.
• Build repeatable decision loops (pre-launch criteria → post-launch read → next action) that convert analysis into shipped changes.

Culture