Brand Insights, Measurement Lead

Tech Stack

Responsibilities

• Own recurring executive and all-hands measurement readouts covering brand health, key metrics, headwinds, and tailwinds.
• Manage brand health tracker studies (Prosumer and B2B) and research vendor relationships.
• Align Comms, Marketing, and Data Science groups around a consistent brand-health dashboard view.
• Perform media mix modeling, multi-touch attribution, incrementality analyses, and pre/post-campaign evaluations.
• Maintain underlying data pipelines to ensure consistent and reliable recurring analytics reports.

Benefits

• Equity
• Learning Budget
• Parental Leave

Culture

Requirements